Zealong Tea

 Essay about Zealong Tea

PRODUCT STRATEGY

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Zealong features branded by itself as the world's purest tea, with the highest of quality criteria, and crafted by the world's best tea masters. Advertising itself being a premium oolong tea, Zealong has gone further and was granted ISO22000 HACCP qualification, the planet's highest security standard, getting the sole tea company to get such qualification. To achieve the ISO22000 certification, hazard analysis and critical control points (HACCP) systems were implemented to identify and control potential hazards at each each step in the food cycle. This documentation serves as a competitive benefits for Zealong and can help to gain customers self-confidence on the pureness and many advantages of the tea; guaranteed totally free of chemical sprays, fertilizers, and additives.

Primarily, Zealong has offered three different kinds of flavour tones which are pure, fragrant, and darker. However , recently, Zealong added one more taste to be are available in its wide array of products, black. All the different flavors offered is usually aimed to match vary in preference for tea among tea drinkers. To further provide its customers with a more clear picture from the flavours so that as to match with each ones' preference, Zealong has come program the below description for every single of the flavours presented: -

|PURE |These lovely, fresh-tasting leaves are unroasted, bringing out the pure, organic flavour in the tea. | |AROMATIC |Leaves are in brief roasted by high temperatures, making a clear aroma and taste, with a tip of fruit| | |and flowers. | |DARK |Longer roasting provides these leaves a abundant, deep taste and a touch of a lot on the nose area, yet simply no | | |bitterness....

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