HORSEPOWER case examination

 HP case analysis Dissertation

Hewlett-Packard: The trip of Kittyhawk (A)


Hewlett-Packard is actually a pioneer of printer sector, and they regarded getting involved in to the Rigid Drive Drives. It absolutely was not confident at first, and in addition they needed professional advice in the Disk Memory Division (DMD). Bruce Spenner, the general director of DMD, came to Hewlett-Packard and set up a project focusing on developing The Kittyhawk. This individual picked up the project team that supposed they were likely to figure out the actual specification would be and how we were holding able to gain access to achieving their very own goals. In addition , they examined every factors of marketing to focus on their costumers, indentify their very own competitors, and discover the potential marketplace of the Kittyhawk. They experienced a hard time because only few corporations might have the needs from the Kittyhawk. Ultimately, they cooperated with Manufacturers to obtain income on 1 . 3” hard drive drive and make this breakeven to avoid failure with the new expansion. Analysis

Project: The task was too large so that it was difficult to put into action. Hewlett-Packard was not exactly struggling to do it; nevertheless , the failure of the task could injure Hewlett-Packard deeply. Price: The price was too high to afford by other companies. Hewlett-Packard's customer was hoping the fact that price must be $49. 96, but Hewlett-Packard cost $250 per unit that was immensely in the customer's expectation. Market: Hewlett-Packard targeted wrong markets that meant the 1 . 3” hard drive was a potentially bothersome technology, nevertheless Hewlett-Packard acquired positioned it as a sustaining technology. Top to bottom Integration: Hewlett-Packard had think of a new idea; however , they only aimed at the specific item. Other scientific integrations were not their thought. Conclusion

The case of Hewlett-Packard had shown how important disruptive technology was for a firm. In order to make the introduction of disruptive technology perfect, every single company should clarify every thing clearly like the...



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