Creative Brief for Weber-Stephen Products Llc

 Creative Simple for Weber-Stephen Products Llc Essay

Imaginative Brief intended for Weber-Stephen Items LLC

2011

Jose T Rodriguez

DeVry

5/14/2011

INDEX

Overview …………………………………………………………………………………. 3 Objectives ………………………………………………………………………………… three or more Target Audience …………………………………………………………………………. 4 Concept …………………………………………………………………………………… four Ad Duplicate ……………………………………………………………………………………. your five References ……………………………………………………………………………….. 5

Innovative Brief

Weber-Stephen Goods LLC

two hundred E. Daniels Rd.

Palatine, IL 60067

847-934-5700

May 14, 2011

Project: Imaginative Brief to get Weber-Stephen Items LLC

Made by Jose L Rodriguez

Summary

Weber may be the premier manufacturer of grillz and people who smoke and in the United States and has a occurrence in 40 other countries around the world. It absolutely was established in 1960 as an alternative to the poor quality grills from the era and it has become a household name since that time. Weber really wants to capitalize for the changes in consuming behaviors of american citizens brought about by the recession. The aim of this marketing campaign is to stress the relationship Weber has had with all the American family throughout the years by posting their understanding for what households are going through during this downturn. Objectives

5. Emphasize on the relationship Weber has had together with the American family members in the last 6 decades * Monetize on the requirement for savings by offering grilling using a Weber product as the solution to pricey restaurant dishes * Provide the value added proposition that barbecuing with Weber products combines the family members Target Audience

The prospective audience is the American relatives feeling the pain brought on by the downturn. Although men, at 61%, still be the cause of the majority of the barbecuing in the United States increasingly more families are opting for barbecuing as an alternative to increased food prices and expensive restaurant excursions. The Hearth, Patio, Barbecue Association (HPBA) reports that seventy two to 77 percent of American households own a grill and this number is defined to increase while more...

References: Allison, C. (2009). Wear Johnson Stocks and shares Information about Barbecuing and Grilling for 2009. Retrieved via http://www.yesyoucangrill.com/hpbadonjohnson.php

Hearth, Patio and Barbecue Association. (2010). Grilling Statistics. Retrieved from http://www.hpba.org/statistics

Toluna. (March one particular, 2011). COUNTRYWIDE STUDY REVEALS AMERICANS CARRY ON AND SPEND MORE TIME BARBECUING OUTDOORS. Published by Weber-Stephen Products LLC. Retrieved via http://weber.mediaroom.com/index.php?s=41&cat=1

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