Augmented Item

 Augmented Product Essay

Outline the idea of the augmented product.

Apply and assess the concept to a brand of your option.

The concept of the augmented product tries to show how the total view in the product and brand simply by fragmenting it into individual dimensions. Corey (1975) identifies it since " the item is the total package of advantages that the buyer receives when he buys. ” There are three or more dimensions; primary, tangible and intangible. Through these dimensions the product may be differentiated by competitors and may highlight areas which could always be expanded upon or capitalised on. The core product is the tangible features of the product, such as function, design, cost and features, which can be conveniently imitated by simply competitors. The core product focuses on the generic and functional areas of a product. The tangible sizing which is sometimes referred to as the service dimension focuses on factors such as pre and after-sales service, unit installation and delivery, warranty and advice. The intangible dimensions of the increased product are definitely the elements of the item or company as they are recognized by the consumer, for example , the reputation, the corporate image and the value perceptions of the brand. It can be this third dimension which deals with the issue of brand durability. The issue of brand sustainability is specially important as para Chernatony, Harris and Dall'Olmo Reily (2000) noted " core manufacturer values are sustainable get physical company values will not be... the symbolic and psychological meaning of the trademark endures, (physical) attributes may possibly not”. The idea of the increased product has developed over time. A few critics such as Levitt believe The augmented product offers arisen as a result of " conditions of a adult market or maybe a sophisticated customer” (Levitt, ). Customers right now wanted added value for making their obtain worthwhile. If this is by means of extra benefits, a better providing than opponents or even manufacturer personality. The augmented product can be used to...



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